Posted by Graham Henry | Posted in Advice, Facebook, Small Business | Posted on Mar 21, 2012
5. Double-Check Your Information
It may have been a while since you last updated your business’s contact information, hours, etc., so make sure all of that is up to date. Your new Timeline Page will automatically transfer all of the information from your old profile and display it prominently below your Cover Photo. Alternatively, if there’s anything you would like to change and haven’t gotten around to, the March 30 transfer to Timeline would be the best opportunity.
4. Make Sure Your Applications Will Work
As we’ve mentioned before, your Apps are the bread and butter of your Facebook Marketing strategy, so it’s important to know if they’re going to transition correctly. It’s unfortunate, but even a small glitch within your Apps could have a huge effect on your Page.
If you use High Impact Designer – Social Page Builder, you won’t have anything to worry about; all of your Apps will transfer with full functionality and are completely compatible with Facebook’s new App Editing preferences. If you used a different App creation tool, be sure to visit the developer’s website and find out how they are handling the switch.
3. Develop a History
Timeline is about telling a story, so make sure you take advantage of the opportunity. If you started your business before Facebook or just never got around to telling your story, now’s the time to go back and tell people how you got rolling. Using the Edit option at the top right of every Post, you can change the date to any time in the past.
2. Change Your Images
One look at a Timeline page will tell you how important visuals are to the new layout. When combined, your Cover Photo, Profile Picture, and App Images make up more than 25% of your visible Timeline. By accessing your Page’s Timeline Preview through your personal Admin Account you can alter your cover Photo and Application Images without affecting your original layout.
Your Profile Picture is shared between your preview and original pages, but can be modified in Preview to make it more appropriate for a Timeline. For Information on the dimensions of the new images, click here, or, for tips on designing your new layout, click here.
1. Create a Plan
Timeline represents a whole new way to approach Facebook. With the new Post Editiing options, your information can be highlighted, pinned, or back dated at any time. Make a plan for your posts and be sure you decide ahead of time what’s important. Most of all, make sure you can be happy with what you have for a while. Everyone’s had time to prepare for this change, so inconsistency once Timeline becomes permanent will not be the norm.