Posted by Graham Henry | Posted in Opinion, Social Media | Posted on Feb 24, 2012
Facebook = The Beatles
-Constantly experimenting with new perspectives
-Occasionally spreading viruses
It’s hard to imagine modern music without the Beatles. Their influence helped take Rock and Roll from its underground origins and turn it into an international phenomenon. Without them, we wouldn’t have all the great rock and pop acts that we enjoy today. In many ways, Facebook did the same thing with social media; they didn’t invent it, but they popularized it and helped turn it from a background communication tool to an electronic living experience.
Twitter = The Misfits
-Fast and difficult to grasp
-Recognizable but not well followed
-Intimidating to people who don’t understand it
The Misfits are aptly named. While almost everyone can identify their signature skull logo, you’ll never hear their songs on the radio, and not many people could even tell you what the band sounds like. When you take the time to look into it and finally do learn what the Misfits play, a garbled and vicious subgenre known as “Horror Punk”, chances are you won’t be thrilled to listen to it. The Misfits operate in a niche market; while they have incredibly dedicated fans, most music listeners are too perturbed by their image to follow them.
Since its founding in 2006, micro-post service Twitter has faced a similar problem. While most people know its basic function and can recognize its logo, a relatively low number of users (about 14 million) actually log in with any consistency. In fact, a vast majority of Twitter’s 500 million subscribers are short-term accounts that were started and fell out of use within a few months. As for the people that still haven’t signed up, many see Twitter as a shallow and over-trivialized wasteland of status updates and advertisements, i.e. someplace that’s not worth their time.
MySpace = Chuck Berry
-Invented the game
-Massively successful early on
-Still around, but pretty creepy
Yes, Chuck Berry is still alive and yes, he still plays and yes, without his unique perspective on music, Rock and Roll would never have developed the way it did. He has since, however, been tarnished by scandal and surpassed in his field by younger talent that took the foundation he created and built on it for their own gain.
I don’t think I have to explain this one. MySpace was first, it had its time, but it was too flawed to last in the long run.
LinkedIn = KISS
KISS is the ultimate example of music as a business. All bands are in it for the money, but none are as obvious about it as the Knights. Go ahead and run a search for KISS themed coffins. Guess what? They actually make those.
LinkedIn is about one thing: Business. They give their users the illusion of creativity, but really you’re just plugging in a formula so that businesses can find you and everyone can make money. While this is the underlying nature of all websites, it’s rarely flaunted as much as it is here.
YouTube = AC/DC
-Living proof that if you repeat the same process over and over and tweak it in different ways, eventually you can end up on top
AC/DC did not start with an original idea. The Youngs (the band’s founding brothers) were legacy musicians who began their careers with the simple goal of doing rock and roll better than anybody. Having held the record for highest selling hard rock album ever (1980’s Back in Black) for over 30 years, it’s fairly safe to say they met that goal. Now, their music is in everything from jean commercials to action movies, transcending all cultural barriers as a unifying force of expression.
YouTube was not the first video sharing service on the web. It was, however, the first site to overcome major hurdles like bandwidth limits and compatibility, allowing it to develop faster and earlier than its competitors. Because of this early development, YouTube is now the largest video sharing tool in the world, spanning countless sites and streaming a seemingly unlimited variety of content so that people can get their viral fix.
Google+ = Nickleback
-Because if you like it, no one likes you