Design: Dove did a lot of things right here. Their coloring is consistent, as is their theme and layout. Their Cover Photo has a central focus, drawing attention away from the profile picture and to more productive parts of the page. The major flaw is the App Images which, while appropriate, are underemphasized and non-descriptive
Message: This Timeline does a great job of emphasizing Dove’s Real Beauty campaign, targeting women who are perturbed by brands that portray unrealistic expectations of attractiveness.
Design: With the exception of one application image, the colors and styling of this page are consistent and functional. The bright Application Images draw attention, yet the Cover Photo also commands attention.
Message: TemplateZone builds and distributes email, Office, and form templates for use by small to medium businesses. While the application images are slightly confusing, the Cover Photo does a great job of emphasizing their products.
We here at High Impact Designer approach this subject with no political bias.*
Design: Whatever your feelings are about Mitt Romney, it’s clear he chose the right person to design his Timeline. His themes and images are all incredibly consistent and descriptive. The only major flaw with this layout is the slightly elevated focus of the Cover Photo drawing attention away from the Like Button and Applications.
Message: Political. Romney’s Page makes it clear he is running for office and wants your vote.
*Jimmy McMillan 2012
Design: While the styling of this page is consistent, some of the colors are off and there is a definite imbalance of text in the App Images. The focus on the right side of the Cover Photo is fantastic and draws the eye right to the Like Button.
Message: Rockstar has tailored their Page for the release of their latest project, Max Payne 3. You can get a clear sense of what the game’s about from the art, and the Apps are clearly labeled to help visitors learn more.
Design: The color scheme of this page is dead on. Blue gives the page a cohesive look (especially within Facebook), yellow draws attention to the Profile Picture and Apps, and black and white fill in the details. The App Images themselves are also expertly laid out and give the viewer an immediate understanding of what they represent. The only two things wrong with this page are the redundancies in the Apps and the repetition in the Cover Photo: If there is a title in the App Image, it shouldn’t repeat the title underneath, and the copy-pasting of models in the Cover Photo makes the image slightly unsettling.
Message: Best Buy has always emphasized their customer service when advertising. This page is a great example of that behavior, presenting the viewer with an army of eager employees ready to help make a purchase.