Three Conferences You Cannot Miss

If it is one thing that I love about the digital marketing industry it is the wealth of knowledge that is available at my fingertips at any point in time.  However, in this digital age I think we are forgetting that all of this social networking is not a sufficient replacement for good old fashioned networking.  Social media is great for keeping the conversation going, but there is nothing better than meeting IRL (in real life). The three conferences below are great if you are in the digital space and networking at these conferences is fun and effective.

Conversion Conference

This two day conference brings together some of the top minds in the eMetrics field. We are all told that we need to ‘test, test, test’, but prior to testing you need to know which metrics to keep an eye on.  The conversion conference will help you get passed all of the vanity metrics and teach you how to design a campaign that will increase conversions and bring your company more money.

Getting testing right is a tough process, you want to pay attention to the small things but you don’t want to miss the big picture. Let the Conversion Conference help you optimize your landing pages and websites! In two days you will learn more than you ever thought you could about site optimization, keywords and analytics. The Conversion Conference has two days of break out sessions and plenty of networking opportunities and Tim Ash never disappoints with his Conversion Bash.  Need to convince your boss to send you? Send him/her this way!

I will also be speaking at the Conversion Conference this year in a break out session.  I will be covering Social Media and how to develop a strategy that from Like (a micro conversion) to sale (the ultimate conversion).

Socialize West

Like Social Media but is it still a bit of a foreign concept? Then you should head to Socialize West. Some of the top minds in social media marketing today will be a part of panels and break out sessions to give you the tips and the know how for your social media campaign.

Topics covered this year include:

• Social Crisis management
• Social Success Strategies
• Mobile Localization
• Measuring Social Advertising effectiveness
• Targeting a Facebook ROI
• and MUCH MUCH more

During this two day conference you will come away with new connections and and incredible grasp on how to make your company social.  I will be moderating a Panel on the Final day discussing ‘Facebook Monetization Approaches’

You do NOT want to miss this event.

Affiliate Summit West

What do you get when you combine top notch informative sessions, 3 days of networks, and a celebration of a booking industry? You get the Affilaite Summit.

The Affiliate Summit happens twice a year, in the West and in the East. Affiliate Summit West will be at Caesar’s Palace in Las Vegas in January.  Over the course of three days you will learn how to devise an incredible affiliate strategy for your company and recruit new affiliates for your programs. Want to outsource your affiliate efforts? There are plenty of full service agencies who are ready and willing to jump start your affiliate program.

This is truly a marathon of a conference, by the end of it you will have drowned in business cards and run out of space in your brain for new information.  However, thanks to the Affiliate Summit we have launched a successful affiliate program in less than a year because of the new connections and tips.  If you are on the fence about going to the next summit, follow Nike’s advice and ‘Just do it’.