It’s Opt-in The main reason email marketing is so effective is that, unless you’re doing something seedy, people will only get your messages if they WANT to get them. This way, potential customers have a great deal of control over what they see. They value that control and appreciate your respect for it. It’s Personal, …
Are you taking your subject lines seriously? They’re small enough you might think they’re unimportant. A good one is about 50 characters, including spaces. I’m talking about the subject lines of your emails, which hopefully you’re sending lots of using our wonderful software, but if you’re not, you can probably still learn a thing or …
The Deaf Pan-Handler Maybe you took a flier from him a while back. Maybe he found your email and just thought you seemed generous. Either way, now, he won’t leave you alone. You tell him you’re not interested, you try and avoid him, but the guy just won?t take a hint. His optimism is kind …
Creating Content is Hard – Learn how to get the most out of your work Content marketing is a hot topic these days, even more so than Social Media marketing. I have been to countless talks and have read several books that preach about the benefits of content marketing. I am a huge content marketing …
Working with clients of all sizes, I’m regularly asked “Why wouldn1t I just point my Google/Facebook/Linkedin ads to my product page?” My answer is always the same: “You might succeed to a certain level, but ALL the most successful advertisers leverage landing pages, and you should, too.” There are three main reasons landing pages are …
3 Reasons You Need a Landing Page Strategy to Succeed with Online Ads Read More »
Have you ever considered using Landing Pages to generate Leads? It’s not crazy – the branding and design of a customized Page can go a long way toward building your lists. So how can you make sure that your Page is bringing in as many new contacts as possible? Are you using an online form …
Landing Page Best Practices: Part 2 – Lead Generation Read More »
Think that your great landing page could do even better? Follow our week-by-week tips to learn how! Sometimes, just a few small tweaks are all that a page needs to reach its full potential. When reviewing your page, ask yourself these questions: Are you segmenting your landing pages based on your sources? Would you click …
LinkedIn is More than an Online Resume Professionals have been using LinkedIn to connect with other professionals for years. During some of the talks I have given over the past year about Social Media Strategy, I have even told people (at least at the beginning) they can regard LinkedIn as a more stagnant social network. …
With all the talk in the news lately over the future of Facebook, it?s natural for this question to come up. It’s not the first time, either; people have wondered about the utility of Social Media since the commercialization of MySpace in 2004. So why don?t we have an answer yet? The reason most people …
Bland Emails Make You Look Less Professional and Send Mixed Messages How long would you look at this email? Next to the email subject line, the design of your email is the most important aspect of your email campaign. There is so much to keep in mind while designing an email, that it can be …