3 Ways to Use Facebook’s New Cover Photo Rules

Posted by Graham Henry | Posted in Advice, Facebook, News | Posted on Mar 23, 2013

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Late last week, Facebook relaxed their guidelines for Cover Photo content. What was once a stringent set of rules has now been reduced to only a few sentences:

    All cover photos are public, which means anyone visiting your Page will be able to see the cover photo. Cover photos can’t be deceptive, misleading, infringe on anyone else’s copyright or be in violation of the Pages Terms. You may not encourage people to upload your cover photo to their personal timelines.

    Cover photos must be at least 399 pixels wide and may not include images with more than 20% text.

So what does this mean for Facebook Marketing?

Basically, it means that Admins are no longer restricted from placing advertising in their Cover Photos. This opens up a whole world of possibilities to capitalize on, from increasing sales to boosting Likes and Fan engagement. We’ll explore a few of these options now, as well as some examples of how to implement them.

Cover Photo Dimensions: 851 pixels x 315 pixels

1) Direct Visitors to Like

Facebook Like Cover Photo

Pages are now free to put Like incentives directly in their Cover Photo. Now, rather than having to find clever ways to draw attention to the Like Button, Admins can point to it directly. Phrases along the lines of “Like us to get product updates and promotions” are effective for drawing in people who might be inclined to Like your Page.

2) Advertise

Facebook Sale Cover Photo
The old rules forbade putting price and sale information directly into a Cover Photo. Luckily, that’s no longer the case! Publish as many sales banners as you want! (Just be sure to keep text to a minimum)

3) Drive Contests and Other Promotions

Facebook Contest Cover Photo

If you’re running a Facebook Contest, your Cover Photo is now an excellent place to promote it! Figure out where you’ll place the contest Tab on your Page and have text on the Cover Photo pointing to it.

Try mixing and matching these ideas to design even more effective Cover Photos! And don’t be afraid to try new strategies; this new policy is incredibly open-ended so almost anything is possible!

Check our Facebook Section for continued tips and updates on Social Media Marketing. And check out How to Make a Great Custom Cover Photo and How to Make a Great Custom App Image for more Facebook image tips!

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