How to Make a Facebook Page

Posted by Graham Henry | Posted in Advice, Facebook, Small Business | Posted on Apr 16, 2013

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What You’ll Need

1) A Facebook Profile

    If you’re new to Facebook, you may not know that Pages and Profiles are two very different things. Profiles are for people, allowing friends to interact and share with one another on a personal level. Pages, on the other hand, are for businesses and represent professional bodies that have unique privileges.

    To create a Page, you’ll first need a Profile. These are easy to set up; Facebook’s homepage always displays the sign up form prominently.

    Facebook Profile Signup

    If you’re not interested in using Facebook for personal interaction, don’t worry; your Profile can be hidden from other users by editing the privacy settings found in the top right corner of your Facebook toolbar.

    Once your Profile is set up, you can create a Page. Simply look for the “Pages” option on the left menu of your Newsfeed, pictured below, or click here.

    Pages on the Newsfeed

    The Page set-up process will ask you for information about your business. These questions should be very easy to answer. If there is a section that you can’t fill in, just leave it blank; you can come back and fix it later.

    When using Facebook for business, you will sign in to your Profile to act as an Administrator for your Page. Try thinking of your Profile as your online self and your Page as your office. You will interact with customers and fans using the Page as an intermediary body.

2) Images

    Facebook Page Images

    Facebook Pages are made up of three types of images: Profile Picture, Cover Photo, and App Image. To build a legitimate Facebook presence, you’ll need all three. We’ll go over them one-by-one here.

    Profile Picture
    Dimensions: 180 pixels x 180 pixels (at least)

    The Profile Picture is the face of your Page. It will be seen on every post, share, and comment that you make. For this reason, it’s important to pick an image that visually represents your business. Company logos are a very common choice.

    Cover Photo
    Dimensions: 851 pixels x 315 pixels

    The Cover Photo is your Page’s header image. This is an excellent place to share company news, sales and promotions, and goals. The Cover Photo is also where you can highlight your various Facebook Page features and encourage visitors to “Like” your Page. For more information on how to format your cover photo, you can read How to Make a Great Custom Cover Photo. You can also use this free tool to create custom Cover Photos of your own: Timeline Image Creator

    App Image
    Dimensions: 111 pixels x 74 pixels

    Custom Applications are the engines that drive engagement for most Facebook Pages. Administrators can use these Applications to run contests, create Fan-exclusive deals, and host custom content that would otherwise be unavailable on Facebook. You can learn more about these Applications by visiting Social Page Builder or attending a High Impact Designer Weekly Webinar on Social Media Marketing. You can also learn more about designing and publishing App Images with How to Make a Great Custom App Image.

3) Likes

    Facebook's "Like" Button

    Facebook Pages rely on Fan support to reach a wider audience. This support is (mostly) measured by the amount of “Likes” a Page has. The more popular the Page, the more likely Facebook is to distribute its material to a wider audience.

    There are many ways to get Likes on Facebook. If you already have a Profile that you use, the easiest way is to send messages to your Friends inviting them to Like your new Page. Facebook will prompt you to do this automatically, and the option will be featured prominently in your administrative settings.

    Other methods for getting Likes vary in effectiveness based on your industry and your marketing strategy. Popular methods include running contests, creating Fan-exclusive deals, and engaging with Fans on your Timeline. All of these can be accomplished easily with the help of custom Applications. You can also advertise your Page directly through Facebook.

    The most important thing to remember when looking for Likes on Facebook is to offer your visitors value. Self-promotion and updates are appropriate on special occasions, but people need to get something back. Try offering exclusive deals or information in exchange for Likes; you’d be surprised how effective they can be!

Congratulations, you’re ready to start marketing your business on Facebook! Your next step is to begin posting, Liking, and sharing content on your Page. You’ll also want to look into Custom Applications to create Fan-exclusive deals and contests. And keep checking back for more Facebook how-tos and news!

The New Facebook Newsfeed

Posted by Graham Henry | Posted in Facebook, News, Small Business | Posted on Mar 07, 2013

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New Facebook Newsfeed

“This Newsfeed… is designed for the way that we’re all sharing today and the trends we see going forward.”Mark Zuckerberg

How will Facebook’s new Newsfeed Affect Businesses?

Following today’s announcement, many have been speculating on the direction Facebook’s new Newsfeed feature will take and how it will affect small businesses. Here, we’ll break down the new format and let you know what you’ll need to be focusing on when the changes take effect later this year.

First, let’s be clear that Facebook has not directly addressed any features other than Newsfeed (there was speculation of Page changes, but no such luck). It’s possible that there will be more changes to come, but there hasn’t been any official confirmation as of yet. The Newsfeed feature will be rolled out on Desktop over the next few days and on Mobile for several weeks after that. For now, we’ll focus on what we know.

Choice of Feeds

In what is probably the most dramatic change made to Newsfeed, users will now be able to filter the feed based on the source of the information and the format of the content. For example, a person could choose to filter their feed based on photos posted by their friends, effectively eliminating status updates, events, videos, and all other irrelevant material from their visible Newsfeed.

How does this affect companies? It doesn’t. Facebook’s revenue depends on businesses advertising with them, so they’ve been sure to include Pages as default sources for all filter types; users will still have access to your posts and updates in all the places that they normally would.

Facebook has also added a special filter for Pages titled “Follow”. According to their official announcement, it’s “a feed with the latest news from the Pages you like and the people you follow.” This is essentially a business-only feed which will group popular entertainment sources like movies, music, and television with posts from commercial businesses. Facebook has also parried the more recent accusations of limiting Post views by assuring that this feed will feature ALL Posts from every page that the user follows. How often this filter gets used is, of course, dependent on the user, but it bodes well for Page exposure and Reach.

Why Now?

This change comes in the wake of a popular theory that the popularity of web services, and especially Social Media, is dependent on ease-of-use. By making the product more accessible and accommodating, Facebook is hoping to ensure that users will continue to favor their product over competitors like Google+, Tumblr, and Myspace* well into the future.

This trend of accessibility is especially evident in Facebook’s approach to the new Newsfeed: During their portion of the announcement, the Facebook Developers revealed that they had designed the new navigation features and layout by starting with a Mobile platform and working backwards to the desktop. There’s nowhere that we need ease-of-access more than on our phones, so this was an excellent strategy, and one that we’ll probably see more of as big-name companies become increasingly dependent on Mobile.

The Future

As usual, this is Facebook’s world, and we’re just living in it. Facebook needs to cater to businesses in order to survive, so we can be sure that they believe this is a good move. Personally, I think they’ve approached both the concern of ease-of-use and the problem of Page exposure quite effectively. I think businesses will start to see more exposure as the format is rolled out over the next few days, and I think both users and advertisers will find utility in the new functions. More than anything, I’m excited to see where Facebook takes it from here.

You can sign up for the Newsfeed waiting list here: https://www.facebook.com/about/newsfeed

Be sure to follow our blog for more Facebook news and analysis, and check out our previous breakdowns, Facebook Announces Graph Search and How to Get the Most out of Your Facebook Advertisements.

*Speaking of Myspace, watch the video of Facebook’s presentation for a shoutout to Justin Timberlake, one of Myspace’s owners. Mentioning how awesome one of your (former) competitors is in your press conference? That’s cold, dude.

What Can a Landing Page Do?

Posted by Graham Henry | Posted in Landing Pages, Small Business | Posted on Mar 01, 2013

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What are Landing Pages?

To answer what a Landing Page could do, we first have to define its purpose. In the strictest sense, a Landing Page exists to direct the viewer to complete an action. What that action is and what effects it has are determined by the Page creator and usually depend on the type of business and the desired outcome.

Landing Pages typically fill one of two functions: Direct Sales or Lead Generation. In both cases, customers are driven to complete the action by limiting the distracting factors. Example:

Sale Landing Page

This Landing Page has only one link visible above the fold, intentionally limiting prospects’ options in order to drive the sale. Ideally, this page would direct from a special deal or other direct sale link, focusing the entire stream of that campaign to a single point. This method is extremely effective for direct sales, and studies have shown that, effectively applied, it can increase conversions by as much as 196%. But Sales are not the only function of Landing Pages; they can also be used in a variety of other ways.

One of the most proactive uses of a Landing Page is Lead Generation. Through the use of web forms and incentives, page views can be turned into leads with a simple email box and submit button. Like the sale Page in the previous example, a Lead Generation Page gives the prospect limited options, encouraging them to complete your form and become a lead. With the proper copy and layout, you too can generate lists of contacts without even lifting a finger! In addition, many form services offer automatic email notifications and other organizational services, saving you even more time.

Now that you know what Landing Pages can do, it’s time to figure out what they can do for you. Free Trials of Landing Page Builder, available now, will let you publish and experiment with the Pages that will take your marketing to the next level. Give it a try and let us know what you think!

Learn more here: http://www.highimpactdesigner.com/landing-page-builder.htm

We’ll be updating this blog periodically over the next few weeks with even more Landing Page tips and know-how. Check back soon for Best Practices!

Landing Page Builder Voted #1 New Product of Mass Innovation Nights!

Posted by Graham Henry | Posted in News, SaaS, Small Business | Posted on Dec 13, 2012

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Rob and Jim giving our presentation to the Mass Innovation attendees
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Thanks to everyone who made last night’s Mass Innovation Night a resounding success! There were a lot of great products on display, and we’d like to thank the Selections Committee for including us among such fantastic competitors.

Landing Page Builder has been in development for several months now and is currently in its last stages of BETA development. We submitted the product to Mass Innovation Nights, an organizer of monthly events that showcase new products being developed in the State of Massachusetts, who decided to include it in their Year-end event hosted at the Boston Globe.

Throughout the night, visitors were encouraged to browse booths set up by the selected businesses and use a ballot to cast a vote for their favorite. After all 480 registered participants had gotten a chance to review the products and vote for their favorite, the results were tallied and Landing Page Builder won! Now, with Mass Innovation Nights’ support, we’re more excited than ever to move forward with Landing Page Builder’s release!

Our BETA is closing soon, but there’s still a week left to get a first look! You can sign up here:

And be sure to check out Mass Innovation Nights and all the cool products that they host!

The video from our the presentation:

5 Ways to Use Web Forms

Posted by Graham Henry | Posted in email, Facebook, Networking, Opinion, Small Business, Tips and Tricks | Posted on Jun 07, 2012

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Forms

Web Forms are a dynamic and engaging way to involve your customers in your marketing process. Form functions can be used to fortify your campaigns in a variety of ways that work to combine certain efforts and expand on others. This post will list a few of the methods that marketers have utilized over the years and provide a detailed description of how to create similar setups. To help illustrate my points, I’ll be using a Form builder available through Social Page Builder.

5. Surveys

One of the most basic functions of Web Forms, online surveys allow you to get direct feedback from your customers without invading their privacy or inciting a negative response. For best results, try asking your audience what they like in similar products or services.

Most Form builders include a generic set of tools. Once you have loaded your builder, look for a set of applications labeled “Survey”:

Survey Tools

From here, you’ll be able to set various questions and responses using tools like sliders, boxes, and tallies:

Survey Tools 2

4. Quizzes

Want to keep your audience interested in your brand? A good quiz can get your customers engaged in your website or Facebook Page. Whether you want to focus on your products or branch out is up to you, but, above all, BE ENTERTAINING. Nothing will turn your customers away faster than a lame quiz. (For some great examples, check out these quizzes by The Oatmeal)

Quizzes can be creating using generic Form boxes (fill-in-the-blank) or dropdown menus and check boxes (multiple choice):

Quizzes

To set up email notifications for quiz completion, go to “Setup and Embed” in your main menu and follow the email alerts instructions. Most Form builder programs have this kind of functionality:

Email Notifications

3. Email List Building

The most commonly used of the Web form functions, Email List Building is critical to any online marketing campaign and huge part of integrating your email marketing with other electronic efforts. Forms used on Web Pages or Facebook Tabs can help you fortify your lists with dedicated and interested leads at virtually no cost to you.

Email Forms are simple to set up; most Form builders have a default email option that can be selected from a series of standard operations:

Email

*Email addresses can be exported in notification emails (example above) to the address of your choice. Automatic list integration varies between Email Service Providers. For specific upload protocols, please consult your current Email Service Provider.

2. Remote Login

Want to give your customers easier access to their accounts? Just like any regular login page, Web Forms can be programmed to accept login information and remotely connect your customers to your product. This is great for eliminating extra steps in the login process and giving users more options when using your services.

To set up a remote login, search your advanced options for Username and Password fields. If neither are available directly, they can usually be fashioned through the individual boxes’ “Properties” sections:

Passwords

1. Contests

One of the best uses of Web Forms is coordinating and supplementing contests. Not only can Forms be used to integrate all of the functions above into one campaign structure, unique notification tools allow you to take those results and develop a legitimate, secure method for contest verification.

In addition to the standard options described above, Social Page Builder’s Form Builder also integrates an upload function which can be used to drive a submissions-based contest. Such submissions could then later be used to promote your brand (depending on contest terms):

Upload

Once you’ve set up your content, you can secure your Contest by creating strict parameters on multiple submissions (under “Preferences”) or inserting a Captcha (Under “Tools”):

Strict Submissions

Captcha

Lastly…

Make sure to include a “Submit” function with every Form you create. Most builders won’t let you publish a form without one, but it’s a critical last step:

Submit

Like this post? Then check out some of our other How-Tos: 7 Habits of Highly Effective Email Campaigns and How to Make a Great Custom Cover Photo. to get more updates like this one, be sure to Like Us on Facebook and Follow Us on Twitter.

5 Ways the New Social Page Builder will Help Grow your Business

Posted by Graham Henry | Posted in Facebook, Small Business, Social Media | Posted on May 24, 2012

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Facebook Like

5. Faster Publishing
The Timeline format gave Facebook users a lot of new options when it rolled out in April, among them a suite of new Tab appearance customization features. Users could now incorporate personal icons, titles, and images into their Tab display. Unfortunately, while these options did grant more freedom to Business Pages, the customization process was drawn-out and often broken.

In order to eliminate this problem, Social Page Builder incorporates all Tab appearance options into the publishing process: Once you’ve completed your design, a short menu will open that will allow you to choose and set a custom Tab title, icon, and image in just a few seconds!

4. Easier Editing
Earlier this year, Drag and Drop editing was introduced on a select number of compatible templates. Now, this expanded feature has been given its own template category, allowing you to easily select designs from our library.
What makes Drag and Drop so great? You can literally build a template any way you like: stacking pieces together to form the perfect design for your business. Want to update your old design? Copy and paste sections to make it look like new in just a few seconds. With the Drag and Drop function, designing Tabs is easier and more cost-effective than ever.

3. Web Forms
Converting leads via Facebook has always been a fairly hit-or-miss experience, but not so with Web Forms. Customize fields for your visitors to fill in, or choose from one of our many pre-built form templates, then export the information.

2. Analytics
Using your Tracking Code from Google Analytics and Social Page Builder, you can monitor traffic through your tab and get comprehensive and definitive traffic and conversion statistics.

1. Engagement
Making Tab design tools simpler helps make it easier for customers to engage with you. Tabs created using Social Page Builder provide endless possibilities for content and social interaction. Combined with our new tools, they make your Facebook Marketing a force to be reckoned with.

The Value of a Facebook Marketing Campaign

Posted by Graham Henry | Posted in Advice, Facebook, Small Business, Social Media | Posted on May 10, 2012

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Ponder

Why should you invest in Facebook Tabs?

Imagine that you’re running a restaurant. You change your menu a lot and you want your customers to know what your specials will be for the week. With Facebook Tabs, you can provide continuously updated content for your fans and drive more business using a sleeker, user-friendly interface. Unlike posting to your wall, which forces readers to search through layers of unwanted material, or email, which overwhelms most casual customers, Facebook Tabs offers a simple, non-invasive format that can be easily modified to fit your needs.

All designs created using Social Page Builder are saved automatically once published and can be re-opened and modified at any time. This allows you to update your templates regularly without interrupting traffic to your Page. Say you want to let your customers know about your new specials for the week. Simply select the appropriate saved template, make your changes, and republish to your Page. All material will be overwritten automatically.

Now, when a customer wants to know more about your menu, they don’t have to go searching through your post for relevant information; they can simply open the Menu Tab and see all of the choices that you’ve prepared for them.

In addition to updated content, Facebook Tabs make it easier for you to stay in touch with your fans. Inserting web forms and Like-gates into your designs will allow you to reach out to current and new customers in a variety of ways.

Let’s go back to the restaurant example. Now that you’ve updated your menu, you want to let your customers know about a special charity dinner you’ll be hosting. You know that you want to send an email, but your lists are small and you’re afraid that you won’t reach enough people. Using Social Page Builder, you can create an online guest book where visitors who are curious about news and upcoming events can leave you their contact information. With this Tab in place, you will have a steady supply of email addresses for your charity flyers.

Finished Facebook Page

Want to learn more about Facebook Tabs and hoe they work? You can check out Facebook Page Apps in High Demand and How to Make a Great Custom App Image, or you can visit our Learning Center.

3 Simple Ways to Sync Your Email and Facebook Campaigns

Posted by Graham Henry | Posted in Advice, email, Opinion, Small Business, Tips and Tricks | Posted on Apr 14, 2012

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Merge

3. Direct Links in Email
If you’ve got an email campaign, chances are, right now, someone is reading one of your messages. Email is a huge part of how modern companies do business, and the easiest way to get your social media in on that sweet, ecommerce action is to build a pathway for it. Facebook provides numerous free icons that can be hyperlinked to your Page, and many email Service Providers support layouts encouraging fb tie-ins. Icons can generally be placed anywhere on your emails and, depending on the amount of attention you want them to receive, rearranged in a number of different ways. Don’t have the technical know-how to modify images? No worries, there are numerous applications designed around integrating social media into emails. The image editor in Email Design Builder, for example, allows you to add an icon and hyperlink it in one easy step.

“Why should I add another link to my emails?” You may be asking. “What’s in it for me?” The answer is, put simply, that Direct Linking is for Facebook what dynamite was for digging holes. Or fishing.

Blast Fishing

The new Facebook Timeline format prevents businesses from designating landing pages from within the site. However, outside sources can direct to any Page feature with a url, including Like-Gated Applications and other conversion-generating content. Giving your customers the option of following these links will net you fans and help ensure that your business has a strong social media presence.

2. Cross-Promotions
People who opt-in to your email or social campaigns are expecting updates from your company. This interest can be leveraged by both platforms to draw business for themselves and each other. Say you start running a contest over Facebook. Send an email out letting your customers know about it. Running an email campaign? Alert your Facebook fans to send you their email addresses for a special promotion. Knowing how and when to best use tactics like this can be tricky at first, but your ability to identify opportunities will develop quickly once you get started.

1. Facebook Signups
While having followers on your social pages is a great way to update people about your company, exposure is spotty and you don’t really have control over who sees what. To get your Facebook fans more engaged with your marketing, try creating Applications offering special deals or exclusive content that require an email address to sign up. Be sure to include a clause about marketing materials and BAM, contacts.

Contacts

To set up a form-based Application, you’ll need a Facebook Tab creation tool, like Social Page Builder, and a dedicated list building service to pass the addresses to. How you treat these contacts is up to you, though it’s important to remember that they came to you from a social setting and are probably used to a fairly informal exchange.

How to Make a Great Custom Cover Photo

Posted by Graham Henry | Posted in Advice, Facebook, Small Business, Social Media, Tips and Tricks | Posted on Apr 03, 2012

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Blue Fish

Early last week, High Impact Designer released Timeline Image Creator, a free application for designing and downloading custom Cover Photo and Application Images. To help you make the most of this tool, we’d like to provide you with this creative guide for building sleek, engaging Cover Photos for your new Timeline Page.

Pick a Theme
As it takes up almost a third of your visible profile, the Cover Photo sets the tone for your entire Page. Before you begin planning your Photo, you should have an idea of how you want your page to look. If your company has a set color scheme, you’ve already got a good start. If not, start thinking about what you want your theme to be. Ideally, it will be simple; lots of colors and information will only overwhelm visitors.

Create Informative Content
Now that you’ve got a theme, you’ll want to start developing content. Think about what would best visually represent your business. Is it an object? An action? Remember, the most important thing is to keep it simple; too many words will confuse your visitors and discourage them from investigating your page further. You’ll also want to consider Facebook’s new Terms of Service which explicitly forbid any calls to action or pricing information on a Cover Photo. While announcements and product information are fine, requesting Likes or listing discounts will probably get you temporarily booted from Facebook (it happened to NBC when they put calls to action on their show pages).

Generally speaking, the best use of your Cover Photo is to encourage engagement and Likes. Facebook’s Page Guidelines now allow admins to share promotional information and direct visitors to the Like button. Try and think of creative ways to compel your audience and drive engagement.

Integrate it With Your Other Material

While not every Cover Photo has to flow seamlessly into the Profile Picture, the two images need to complement one another. If you can, you should also integrate your Application Images, as these will drive most of the traffic for your Page (more on that here). If you’ve planned properly, you should already have an idea of how these images will appear.

Example:
Henry Construction is converting their Facebook Page to Timeline. They don’t have a graphic designer, but they do have access to stock images and company records. Using their logo as a color base and Timeline Image Creator, they can take a standard construction photo like this one:

New Home Construction

And turn it into a banner complete with layers, text, and transparencies:

New Timeline Cover

They can then take color-matching images of some of their completed projects and, using the App Image Editor, layer on text to make engaging banners for their Applications:

App Sample

With Timeline Image Creator, this process took only minutes, and was 100% Free. You can find information about Timeline Image Creator and our Social Marketing Products at www.highimpactdesigner.com/social-page-builder.htm.

Henry Construction Timeline

Beginner’s Guide – Converting to Facebook Timeline

Posted by Graham Henry | Posted in Advice, Facebook, Freemium, Opinion, Small Business, Social Media, Tips and Tricks | Posted on Mar 29, 2012

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Facebook Timeline Evolution

On March 30, 2012, Facebook will be switching all Business Pages to their new Timeline Profile format. While this move has several long-term implications, the first and most important concern of any Page manager should be preparing for the transition. Fortunately, Facebook has made this fairly simple for existing Pages.

Step 1: Preview

Viewing your Page as an Admin should give you the option of previewing the new Timeline format. From the Preview mode, you will be able to see what your Timeline will look like and alter new features without changing the content of your original layout.

Timeline Preview

You will notice that some of the components of your old Page have transferred to Timeline, namely, your Profile Picture and business information. Both of these sections are editable. However, it should be noted that any change made before switching to Timeline will alter your original format.

New Timeline


Step 2: Design Your Cover Photo

As the centerpiece of your landing page, the Cover Photo will have a large impact on your final layout as well as a visitor’s initial impression of your business. You’ll want to create something engaging that both reflects your company’s interests and conveys the principles behind products/services that you sell.* An excellent Cover Photo customization tool can be found at www.timelineimagecreator.com.

To post your Cover Photo, look for the small box at the top right of the page labeled “Add a Cover” and click it. This will open a dropdown menu that will allow you to choose from the photos you have on your page or upload an image from your computer. The Cover Photo displays at 851×315 pixels, so you must pick a large image to use. Images under 399 pixels wide cannot be used.

Adding a Cover

Once you have selected your Cover Photo, it will be placed in the Cover Photo socket where, depending on the size of the image, you will be able to adjust the crop. After you’ve cropped your image, click “Save Changes” to publish to your Timeline.

*While designing your image, keep in mind that Facebook has placed several restrictions on Cover Photo content. You can read more about Facebook’s Terms of Use here.

Step 3: Modify Your Applications

Applications allow you to engage your customers directly and develop a relationship through Facebook. It is therefore important that they be as enticing and eye-catching as possible. Your first step is to find a third-party Application creator, such as Social Page Builder, and design Apps that will attract viewers to your business. Secondly, you must choose Application Images to display under your Cover Photo. Each Page will display a maximum of 12 Apps, though it is possible to publish and stage an unlimited number. You can edit your Apps by opening the App area and clicking the Pencil icon.

Editing and App

Step 4: Profile Picture
Your Profile Picture is the image that will precede every post that you make. Measuring 125×125 pixels, your new image should have a clear and definitive connection to your business, i.e. a logo or headshot.

Step 5: Publish
Your Page is complete and you can now publish it to Facebook. Once you’re live, be sure to follow Facebook Timeline’s best practices.

Pre-Timeline

Arrow

Finished Timline

*All Cover Photo and Application Images seen in this post were developed using Timeline Image Creator, a Free timeline customization tool from High Impact Designer.