Facebook Announces Graph Search

Posted by Graham Henry | Posted in Facebook, News | Posted on Jan 15, 2013

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Earlier today, Facebook announced a new version of their search bar titled “Graph Search“. According to the official website, “[Users] map out their relationships with the people and things they care about. We call this map the graph.” Hence, the title.

How is this different from the current search bar?

Reportedly, rather than searching based on keywords like the current tool, Graph Search will focus heavily on your relationships and the interests that you share with others. Ideally, this will help users to craft a more insulated and comfortable environment on Facebook while providing trusted paths for seeking out new information. Common interests will be found faster, and recommendations will be gathered through examinations of your social circle.

How will this help businesses?

Mark Zuckerberg really drives the message home at the 2:05 mark. Traditionally, businesses have had a difficult time generating profit from Facebook. Graph Search will make it easier for people to find goods and services through the site, generating a consumption-minded element that was strongly lacking in previous iterations. Recommendations will be based on connections and their Likes, creating an opportunity to grow a brand through groups of connected and mutually interested individuals.

At the moment, there is no launch date set for Graph Search, but you can sign up to a waitlist for the Beta here: https://www.facebook.com/about/graphsearch

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