It’s Opt-in The main reason email marketing is so effective is that, unless you’re doing something seedy, people will only get your messages if they WANT to get them. This way, potential customers have a great deal of control over what they see. They value that control and appreciate your respect for it. It’s Personal, …
Are you taking your subject lines seriously? They’re small enough you might think they’re unimportant. A good one is about 50 characters, including spaces. I’m talking about the subject lines of your emails, which hopefully you’re sending lots of using our wonderful software, but if you’re not, you can probably still learn a thing or …
The Deaf Pan-Handler Maybe you took a flier from him a while back. Maybe he found your email and just thought you seemed generous. Either way, now, he won’t leave you alone. You tell him you’re not interested, you try and avoid him, but the guy just won?t take a hint. His optimism is kind …
With all the talk in the news lately over the future of Facebook, it?s natural for this question to come up. It’s not the first time, either; people have wondered about the utility of Social Media since the commercialization of MySpace in 2004. So why don?t we have an answer yet? The reason most people …
Bland Emails Make You Look Less Professional and Send Mixed Messages How long would you look at this email? Next to the email subject line, the design of your email is the most important aspect of your email campaign. There is so much to keep in mind while designing an email, that it can be …
Respect your Audience The people that you’re emailing are not idiots. More than anything else, they?re aware of how you’re talking to them and going about it the wrong way can do a number on your lists. Don’t mislead people or insult their intelligence. If you have respect for your audience, then you have the …
5. Flooding Staying in contact with your customers is important. The longer a person goes without hearing from you, the sooner they’ll forget about you. As a result, many businesses send a rolling schedule of emails and updates to their customers. This is normal and, if executed properly, a very smart thing to do. However, …
As fads come and go and Social Media changes around us, Email Marketing continues to be the single most effective way to grow a business online. So how can we improve it? By taking simple steps that will get our emails seen, opened, and followed by more people, more often, with better results. Send Early …