instapage pricing

Instapage Pricing Explained by an Experienced User – Is There a Catch?

High-converting landing pages are critical to getting results from your social media contests, ad campaigns, and eBook downloads. As one of the best landing page builders, Instapage is the go-to tool to ensure successful marketing campaigns. 

In this Instapage pricing review, we take an in-depth look at the platform’s two plans, namely the Business plan and the Enterprise plan. 

Each package offers unique perks and features. In this guide, you’ll find out which plan is best for your digital marketing and advertising needs and budget. 

Instapage doesn’t have a free plan available, but you can sign up for a 14-day free trial of the Business plan. You’ll have access to all the features of this plan, and you need a credit card to sign up. 

Table of Contents:

  • Instapage Business Plan
  • Instapage Enterprise Plan
  • Can I Cancel My Instapage Trial?
  • How Do I Cancel My Instapage Account?
  • What is the Refund Period?
  • Do I Need to Enter My Credit Card Details for the Free Trial?
  • Is Instapage Worth It?

Instapage Business Plan

Package Data Summary:

  • Limitless conversions
  • Mobile-Responsive Landing Page Building Platform
  • Post-Click Score®
  • AdMap®
  • Instablocks
  • Server-Side A/B Testing
  • Heatmaps
  • Thor Render Engine®
  • Dynamic Text Replacement
  • Integration With Salesforce, HubSpot, and Zapier
  • SSL Certificates and Encryption
  • GDPR Compliance 
  • Conversion Analytics
  • Single Sign-On (Google)

Instapage Pricing and Target Audience

The Instapage Business plan costs $199 per month. If you want to make one payment per year, this package becomes $149 per month

This plan offers a ton of value, especially to the small business that wants to get started and maximize its campaigns’ conversion rates. If you never ran an ad campaign before and have no audience, this package is for you. 

The plan limits of the Business plan include:

  • 30 published landing pages
  • Five workspaces with five team members
  • 30 000 unique visitors per month

Ease of Use

According to Instapage reviews, one of the best features of this platform is the easy-to-use drag and drop landing page builder

Unlike other content management systems, this page builder is not grid-based, and you can place an element exactly where you want it. With Instablocks, you can save landing page sections and reuse them in other designs, saving time and ensuring consistency across the board. 

Instapage Landing Page Templates

Creating landing pages is quick and easy with the selection of templates Instapage offers. These landing page templates have carefully designed layouts to maximize conversions

Conversion Optimization Features

Instapage features ensure a positive user experience include the Thor Render Engine, a faster page rendering engine. This feature ensures that your page loads fast, which reduces your bounce rate and optimizes conversions. 

AdMap is one of Instapage’s new features which allows you to visualize your advertising funnel and link unique post-click landing pages to each ad. This 1:1 ad to page personalization will enable you to increase your conversions significantly. 

The landing page builder shows you your postclick score, which is the ratio between the number of ads you are running and your number of personalized experiences. Your objective should be to increase this score to 100%, which means one personalized experience per one ad. 

Instapage offers A/B testing features to optimize your landing pages for conversions fully. In addition to tracking visitor behavior, you can use this feature to test different landing page variations. As your views per screen increase, you combine A/B testing with heatmaps to improve your element placement and increase your conversion rate. 

Dynamic text replacement allows you to tailor your landing page copy to the search terms that your visitors use. This feature is a real-time personalization solution, providing the user with a better post-ad click experience and improving your PPC performance. 


With the detailed form builder, you can create multi-step forms and connect them with various integrations. Combine this feature with Instapage’s landing page software for asset delivery. For example, Instapage can automatically send lead magnets to your prospect’s email address. 

Instapage integrates with various marketing automation software platforms, including HubSpot, Marketo, and ActiveCampaign. These integrations allow you to link your landing page fields and send leads directly to your leads database.

Email marketing tools you can integrate with your landing pages include MailChimp, Constant Contact, and GetResponse. Instapage also integrates with several customer relationship management (CRM) tools, including HubSpot CRM, Salesforce, and Active Campaign. 

Instapage Security

If you sign up for the Business plan, Instapage will generate and install secure sockets layer (SSL) certificates for you, so you don’t have to buy one. An SSL certificate assures your visitors that they can safely submit information through your landing pages. 

SSL is also one of Google’s ranking signals, which means that Instapage’s SSL certificates have SEO benefits. 

Google Single Sign-On

One of the advantages of using Instapage is that you can sign up for or log in to Instapage using your company’s Google account. This feature allows you to verify trusted users and manage permissions – all in one place. 

Cons of Instapage Business Plan

The business plan’s most significant drawback is Instapage pricing. Even with annual pricing, the features that you get with this plan don’t come cheap. 

The high Instapage pricing is problematic for cash-strapped startup owners looking for an entry-level landing page software package. If you don’t need all the business plan features, a basic plan from another platform with lower pricing may be a better option. 

Another issue with this plan is that the widget list is too small. For example, there is no Instapage pricing table widget. 

Instapage Enterprise Plan

Package Data Summary:

  • Limitless conversions
  • Mobile-Responsive Landing Page Platform
  • AdMap®
  • Instablocks
  • Server-Side A/B Testing
  • Thor Render Engine®
  • Dynamic Text Replacement
  • Integration With Salesforce, HubSpot, and Zapier
  • SSL Certificates
  • GDPR Compliance 
  • Heatmaps
  • Multi-Step Forms
  • Post-Click Score®
  • Direct Lead-Bypass
  • Conversion Analytics
  • SSO (Okta, Google, and OneLogin)
  • Real-Time Collaboration
  • AMP Functionality
  • Page Migration Services
  • Audit Logs
  • Guaranteed Uptime
  • Ad Spend Conversion Attribution
  • Customer Success Manager
  • Dedicated Launch Specialist
  • Custom Feature Implementation
  • 1:1 Ad to Page Personalization
  • Editable Global Blocks

Instapage Pricing and Target Audience

The Instapage Enterprise plan is a customized pricing package, and you have to contact Instapage customer support so they can determine the pricing based on your needs. Through custom feature implementation, Instapage will formulate a package that meets all your campaign requirements. 

According to Instapage, the Enterprise plan is the advertising conversion cloud for increasing conversions, lowering cost-per-click, and boosting returns on ad spend. If these are your marketing objectives, this plan is for you. 

Business Plan Features

The Instapage Enterprise plan offers all the same features as the Business plan, including the drag and drop builder to create custom landing page experiences, AdMap, and A/B testing. 

Google, Okta, and OneLogin Single Sign-On (SSO)

In addition to Google’s single sign-on that you get with the Business plan, the Enterprise plan also offers this feature with Okta and OneLogin. SSO allows you to verify users and manage permissions from one place, simplifying username and password management and improving your company’s identity protection. 

Design Streamlining Features

When using Instapage to build landing pages, you can access the platform’s visual real-time collaboration feature. This solution allows you to collaborate directly with clients and team members to speed up your workflow. 

If you design your landing pages with real-time collaboration, you can click on design elements such as web fonts to leave comments for your teammates and respond to clients’ feedback. 

Global Blocks is one of Instapage’s new features that allows you to create page sections you can use repeatedly. These blocks include things like headers, footers, calls to action, and testimonials. When you edit one of these blocks, the platform will automatically update all pages containing the section, saving a lot of valuable time. 

Instapage offers page migration services, which allow you to edit an existing landing page design that you created with another builder. With migration services, you don’t have to rebuild existing pages from scratch. 

To use this feature, contact the Instapage support team and give them your existing page’s URL. Customer service will then assign the URL to a template conversion expert, who will make the page editable with the Instapage landing page software. When your page is ready, customer service will let you know. 

AMP Functionality

If you sign up for the Enterprise plan, you can create post-click landing pages using Google’s AMP framework. This capability allows for fast page loading on mobile devices, providing a better user experience for mobile browsing. 

This feature is highly valuable, considering the high number of mobile users. By minimizing your bounce rate on mobile, AMP functionality can increase your conversion rate significantly. 

Direct Lead-Bypass

Does your business operate under strict industry standards? With direct lead-bypass, you ensure that you are the only recipient of your leads’ information

This feature bypasses the Instapage servers, sending your lead information directly to your CRM or marketing automation platform. You can choose to enable the bypass for one page or your entire account. 

Drop-In Pixel Tracking

Drop-in pixel tracking is a feature that is available for both Instapage pricing plans. Using this feature, you can track external conversions or retarget visitors who didn’t take the desired action on your landing page. 

Personal Services

After signing up for the Enterprise plan, you gain access to a dedicated launch specialist who will help you set up your account and give you additional training. Instapage will also assign a customer success manager to provide you with one-on-one advice and ensure that you can access all new features. 

Can I Cancel My Instapage Trial? 

Signing up for the free trial allows you to test the builder without worrying about the Instapage pricing. During the 14-day free trial, you get access to every feature in the Business plan for two weeks, and your landing page can get up to 2,500 unique visits.

If you go over the 2,500 unique visits during the free trial or the two-week trial period is over, Instapage will upgrade you to the paid plan. However, you can cancel your Instapage trial at any time

Keep an eye on your unique visits. If you are approaching 2,500 visits and the pricing is too high for you, you’ll have to cancel before the trial period runs out. 

How Do I Cancel My Instapage Account?

Cancel your Instapage trial with the following steps:  

  1. Log in to your account 
  2. Click on Admin 
  3. Click on Subscription
  4. In the subscription menu, click on Cancel Account

After signing up for one of the paid plans, you can cancel your account following these steps as well. However, Instapage will only cancel your account on the next renewable date. 

What Is the Refund Period?

According to the Instapage Terms of Service, you are eligible for a refund if you cancel the subscription within 24 hours after your order. You can claim the refund by contacting Instapage customer support, or you can send them a message on social media. 

This refund period is too short to test the platform, and subscribers typically only get buyer’s remorse after a few weeks. To prevent this, sign up for the free trial and use this time to create and test a few landing pages. The trial period should be sufficient to determine if the platform is worth the pricing. 

Do I Need to Enter My Credit Card Details for the Free Trial? 

When you sign up for the free trial, Instapage will ask you for your credit card details and essential information, such as your name and email address. Because Instapage is fully GDPR-compliant, all your information will be safe. 

Instapage needs your credit card information to make the sign-up process more manageable when the trial period runs out. The platform also needs the details if you get more than 2,500 unique visits to your landing pages, and they have to charge you. 

Is Instapage Worth it?

Instapage is by far the most sophisticated and powerful landing page builder, especially in comparison with some WordPress builders. This platform offers a wide range of high-value features that include templates with outstanding conversion rates

Despite its functionality, Instapage is accessible and easy to use for beginners. You can place your landing page elements anywhere, and you have unlimited design options with a wide selection of web fonts. 

A/B testing and other conversion optimization tools form an integral part of the platform’s builder, and you can implement them from the start of the design process. 

Because of Instapage pricing model, marketers are often apprehensive about signing up for this platform. However, these plans offer everything you need to run successful campaigns, convert leads, and increase your profits. 

If you implement all the perks and capabilities you get with Instapage, you can expect real returns, even if you don’t have an established business. Instapage is probably best value for money.