Landing Pages vs. Normal Web pages
A normal webpage has multiple links to related pages that describe features, pricing, and more. While this can be helpful for organic visitors looking for options, prospective customers who responded to a specific, targeted ad can find it confusing and overwhelming. Of course, you don't want viable prospects getting distracted, and that’s why you use Landing Pages. A Landing Page is a stand-alone page with a very clear message and a single click option, or Call to Action that is designed to convert the visitor directly into a customer.
Fewer Distractions = More Conversions.