Professionals have been using LinkedIn to connect with other professionals for years. During some of the talks I have given over the past year about Social Media Strategy, I have even told people (at least at the beginning) they can regard LinkedIn as a more stagnant social network. I tell people to complete their profile …
With all the talk in the news lately over the future of Facebook, it?s natural for this question to come up. It’s not the first time, either; people have wondered about the utility of Social Media since the commercialization of MySpace in 2004. So why don?t we have an answer yet? The reason most people …
Bland Emails Make You Look Less Professional and Send Mixed Messages How long would you look at this email? Next to the email subject line, the design of your email is the most important aspect of your email campaign. There is so much to keep in mind while designing an email, that it can be …
How Does It Work? With tens of millions of users, Twitter is an indisputably important tool for web presence and social media marketing development. It’s surprising, then, how reluctant so many people still are to sign up and start using it. A lot of people I’ve talked to say it seems ‘too complicated’ or ‘flat’, …
Respect your Audience The people that you’re emailing are not idiots. More than anything else, they?re aware of how you’re talking to them and going about it the wrong way can do a number on your lists. Don’t mislead people or insult their intelligence. If you have respect for your audience, then you have the …
Facebook = The Beatles -Ubiquitous -Constantly experimenting with new perspectives -Occasionally spreading viruses It’s hard to imagine modern music without the Beatles. Their influence helped take Rock and Roll from its underground origins and turn it into an international phenomenon. Without them, we wouldn’t have all the great rock and pop acts that we enjoy …
5. Flooding Staying in contact with your customers is important. The longer a person goes without hearing from you, the sooner they’ll forget about you. As a result, many businesses send a rolling schedule of emails and updates to their customers. This is normal and, if executed properly, a very smart thing to do. However, …
As fads come and go and Social Media changes around us, Email Marketing continues to be the single most effective way to grow a business online. So how can we improve it? By taking simple steps that will get our emails seen, opened, and followed by more people, more often, with better results. Send Early …
