Creating Content is Hard – Learn how to get the most out of your work
Content marketing is a hot topic these days, even more so than Social Media marketing. I have been to countless talks and have read several books that preach about the benefits of content marketing. I am a huge content marketing advocate, but even as an active writer, it is hard to come up with new topics and engaging posts each day (especially if you are active on Social Media and Blog).
Original content is gold, and much like the gold rush people are continually rushing to have the most original content across various topics. This is turning into a major saturation of information, so how do you get people to read what you have to say, constantly create fresh content, AND continue to fulfill the rest of your position’s responsibilities?
The ‘harder than it sounds’ response goes like this:
Recycle your content by syndicating snippets across different publishing mediums
WARNING: Don’t start sounding too spammy, by tweeting out the same lesson periodically throughout the day. People can see when you are just ‘reposting’ something, when you recycle your content think of it as more of a ‘reboot’.
Below are the best ways I have seen people re-purpose content without sounding like a broken record.
Spreading the results of a survey over a blog series & Tweeting main Points with a link
Throughout my ‘best’ list you will notice that most of my advice is around creating a series of posts. This is a great practice for 2 reasons. (1) Your readers will know what to expect in the future and (2) you are not using up all the valuable research you have done on one long post. Also, longer posts are often skimmed through, it is generally better to write anywhere between 500-800 words on your blog.
When you post a new addition to your series, send it out through social media outlets. Don’t just post a tweet ‘Read my new blog post’ give context. Use a fact from your post and link to it. If you want it to spread further utilize hashtags, mention people who you think should read it, and ask people to retweet it (with a simple ‘PLZ RT’).
Interviewing an expert and instead of publishing the interview create a series about lessons learned
This was a nice tactic I learned from Will Reynolds from SEER Interactive. When Will spoke at the Affiliate Summit he had by far the most engaging and informative keynote giving amazing SEO tips, Social tactics, and how to create stellar content without exhausting yourself.
People do not like typing, so if you are asking an expert in the industry for an article or guest blog they will likely decline or ignore your request. People tend to spend a fair amount of time on their posts and it would take a while for them to craft something for you based on their own standards. However, you could try to set up a time to interview them. ask for 30 minutes or an hour of their time and here is the trick record the call (obviously ask if this is okay). There are some services out there that will then create a transcript from the recording, giving you a lot of content.
This could give you several high-quality blog posts that have the interviewed expert’s fingerprints all over it.
Writing a transcript for videos and posting it on your blog
This is just a good idea for SEO practices and for recycling your content. Some people prefer to read over watching videos, so having this option will better engage your user base.
Quoting & Linking an article and giving a fresh perspective
This is a great way to build relationships with bloggers that can get you backlinks, give you fresh content, and building you up as a thought leader. All of us have read an article where we think the author either (a) missed something or (b) didn’t consider some other variables. So instead of spending a lot of your time coming up with brand new content, you can ride in their wake while offering some new substance to their post.
On top of publishing new content, you will also spark discussion if the author notices your post (protip: make them notice by Tweeting at them)