unbounce pricing

Unbounce Pricing Explained by an Experienced User – Which is Best for You!

In 2020, the landing page builder transitioned to value-based pricing and restructured its pricing plans to support its customers’ business growth. With these changes, Unbounce wanted to give business owners the flexibility to choose a plan that fits their business and marketing needs. 

This post will discuss these new Unbounce plans and their pricing, benefits, and drawbacks. This article also looks at how the pricing plans compare with each other to make an informed decision. 

If you want to find out which pricing plan is best for your small, medium, large, or corporate business, this guide is the best place to get started. Keep reading to learn more. 

Unbounce Pricing Plans 

Unbounce is among the oldest landing page builders and one of the best options to create a landing page that optimizes your marketing campaigns’ conversion rates. 

You can no longer sign up for the old pricing tiers: Essential Plan, Premium Plan, and Enterprise. However, you get to keep your existing plan if you signed up before the change. 

The new self-serve, conversion-based Unbounce pricing plans are:

  • Unbounce Launch
  • Unbounce Optimize
  • Unbounce Accelerate
  • Unbounce Scale

Each plan comes with features that include unlimited landing pages and integration with various platforms, including HubSpot, WordPress, and InfusionSoft. All the plans offer unlimited landing pages popups and sticky bars

A sticky bar is a customizable site tool displaying a high-converting message. Landing pages popups are boxes that appear when users take a specific action, such as clicking away from your page. Landing pages without popups and a sticky bar are not optimizing lead conversions. 

Unbounce Launch $80 per month ($72 billed annually)

Package Data Summary:

  • One connected domain
  • Traffic: up to 20,000 visitors
  • Up to 500 conversions
  • Unlimited pages
  • Unlimited popups and sticky bars
  • Free 14-day trial

The Launch plan is ideal for marketers and entrepreneurs who are getting started with landing pages but don’t have a lot of experience with paid campaigns. For only $80 per month, which is more or less the same as the old Essential Plan, you get a ton of features, allowing you to create landing pages fast without using a developer or coding. 

These ease-of-use features include a drag and drop landing page builder with customizable templates. You also get integration with the Unsplash photo library and auto-image optimizer. This optimizer and the speed boost feature ensure quick page loading to optimize your landing page conversion rate.

All Unbounce landing pages are GDPR compliant and feature SSL encryption. The HTTPS display next to the URL gives your leads the assurance that your landing pages come from a secure and trustworthy source. 

With the real-time conversion tracker, you can monitor how many people visited your Unbounce landing page. You can also track how many visitors took the desired action, such as entering their email address or clicking a link. 

The Unbounce Launch tier has a high traffic limit for the price, making it ideal for businesses with large campaigns. However, one drawback of this plan is that it has a limit of only one connected domain. A parent company with two or more brands and primary websites will have to use another pricing plan. This package is ideal for a small business, the drag and drop builder is easy to use and all the essential features are included.

Unbounce Optimize $120 per month ($108 billed annually)

Package Data Summary:

  • Three connected domains
  • Traffic: up to 30,000 visitors
  • Up to 1,000 conversions
  • Unlimited pages
  • Unlimited popups and sticky bars
  • Free 14-day trial

The Optimize plan is the one that Unbounce recommends for businesses that want to crank up landing page optimization and boost their marketing efforts. With this plan, you get all the landing page features from the Launch plan, including the landing page builder, customizable templates, and Unplash integration

Like the old Essential plan, the Optimize plan offers integration with A/B testing, the most valuable feature of any landing page software. A/B split testing gives you insight into which version of your landing pages results in more clicks and higher conversions. This feature also gives you the information you need to refine your landing pages. 

Smart Traffic is another feature you unlock with this Unbounce plan. This AI-powered optimization feature looks at your leads’ attributes and sends them to the most relevant landing page variant. According to Unbounce, this product can boost your conversions by up to 30%. 

The Dynamic Text Replacement listed in the pricing information is a feature that allows you to tailor your landing page’s text to match different parameters, including PPC campaigns. This means each client sees a unique landing page text matching the search terms they used. 

This plan has similar restrictions to the old Enterprise plan and Essential plan. For example, you don’t get launch scheduling to create a campaign on a specific email marketing release schedule. You cannot create client sub-accounts, which means that this plan is not suitable for marketing agencies.  

Unbounce Accelerate $200 per month ($180 billed annually)

Package Data Summary:

  • Seven connected domains
  • Traffic: up to 40,000 visitors
  • Up to 2,000 conversions
  • Unlimited pages
  • Unlimited popups and sticky bars
  • Free 14-day trial

The Unbounce Accelerate plan offers all the landing page software, templates, and features a marketing agency or enterprise needs to generate leads. 

This plan includes all the features and benefits of the previous two plans, including popups and a landing page builder with mobile view integration.  Additionally, this plan has three upgrades available.

Accelerated mobile pages (AMP pages) functionality streamlines your landing pages, ensuring faster loading times, a superior user experience, and a lower bounce rate. This plan also offers advanced targeting and scheduling, making it possible for you to create landing page campaigns in different time zones or email marketing release schedules. 

The Accelerated plan has everything a marketing group or agency needs, including client sub-accounts. With this feature, you can manage several sub-accounts for business clients from a single landing page platform. 

The Accelerated pricing tier allows for integration with HubSpot, WordPress, and Infusionsoft. 

Businesses can also integrate the Unbounce landing pages builder with Marketo and Salesforce. This integration is not available in the lower Unbounce pricing tiers.

Unbounce Scale $300 per month ($270 billed annually)

Package Data Summary:

  • 15 connected domains
  • Traffic: up to 50,000 visitors
  • Up to 3,000 conversions
  • Unlimited pages
  • Unlimited popups and sticky bars
  • Free 14-day trial

The Unbounce Scale tier offers the highest limits of all the self-serve plans so you can reach out to more people with your sales funnels. This option is ideal for companies that generate thousands of leads with their campaigns.  

In terms of features and benefits, the Scale Unbounce pricing tier offers everything that the Accelerated Unbounce plan does. However, there are significant differences between these two plans when it comes to domain and traffic limits. 

The Scale Unbounce plan allows you to register 15 domains – eight more than the Accelerated plan. With this plan, you can also send 10,000 more visitors to your site.  

Considering their similarities, there is a significant price difference between the Scale and Accelerated Unbounce plans. If you don’t need this plan’s high traffic limits and connected domains, you can sign up for the Accelerated pricing tier without missing out on any of the perks. As your business grows and you generate more leads, you can upgrade to the Scale Unbounce plan.  

Can You Cancel Your Unbounce Trial?

Yes, you can cancel anytime. If you signed up for the free trial of one of the plans, you can cancel it from your Unbounce builder or contact Unbounce customer service. 

To cancel your free trial from your Unbounce builder, click on your avatar in the top right-hand corner and select Account Management from the menu. Then, click on Subscriptions, select the Change Subscription window, and click on Cancel My Plan. 

Before you cancel your trial, you’ll have to go through a review process to ensure you don’t lose valuable information. If your trial already expired, Unbounce will cancel your plan on the next renewable date. 

Does Unbounce Have a Free Trial?

You get a 14-day free trial with all the Unbounce pricing tiers. During this period, you get complete access to Unbounce, including the builder, templates, and popups. 

Signing up for the free trial is a great way to experience the platform for yourself. Unbounce will not bill you during your 14-day free trial, and when you near the end of this period, they will send you an email as a reminder. If you don’t want to continue using Unbounce, you can cancel your free trial following the steps above. 

Does Unbounce Offer Coupons or Discounts?

Unbounce offers a discount if you sign up for their annual payment plan. You can view the discount in the pricing information above. Generally, the annual billing creates a 10% discount

To sign up for the annual payment plan, you have to make a one-off payment, something many startups can’t do. 

Fortunately, there is another way to reduce your Unbounce price. You can get a 20% discount if you click on this link. As an Unbounce partner, our site can offer you this opportunity. 

This 20% discount can reduce your sales funnel costs significantly, especially with the higher-priced tiers. 

Does Unbounce Offer Customer Support?

According to user reviews, Unbounce has an excellent and responsive customer support team. If you have any questions, you can start a support ticket via email. The support team is also available to answer questions via phone or live chat from 1 am to 8 pm PST. Overall, according to my research, Unbounce reviews are great.

Is the Unbounce Cost Worth It?

How does Unbounce pricing compare to that of Unbounce alternatives, and is it worth the added expense? There are more affordable options than Unbounce. However, there are no landing page builders that provide companies with the same usability and unique integrations to capture and convert prospective customers. 

Unbounce is one of the most sophisticated landing page platforms, and their templates convert at an incredibly high rate. This builder allows for seamless integration into your existing marketing structures. If you have a business that generates value and wants to build landing pages to attract more customers and generate more profit, this marketing software is worth it.  Basically, that’s all you have to know about Unbounce pricing.