5 Ways to Use Web Forms

Posted by Graham Henry | Posted in email, Facebook, Networking, Opinion, Small Business, Tips and Tricks | Posted on Jun 07, 2012

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Forms

Web Forms are a dynamic and engaging way to involve your customers in your marketing process. Form functions can be used to fortify your campaigns in a variety of ways that work to combine certain efforts and expand on others. This post will list a few of the methods that marketers have utilized over the years and provide a detailed description of how to create similar setups. To help illustrate my points, I’ll be using a Form builder available through Social Page Builder.

5. Surveys

One of the most basic functions of Web Forms, online surveys allow you to get direct feedback from your customers without invading their privacy or inciting a negative response. For best results, try asking your audience what they like in similar products or services.

Most Form builders include a generic set of tools. Once you have loaded your builder, look for a set of applications labeled “Survey”:

Survey Tools

From here, you’ll be able to set various questions and responses using tools like sliders, boxes, and tallies:

Survey Tools 2

4. Quizzes

Want to keep your audience interested in your brand? A good quiz can get your customers engaged in your website or Facebook Page. Whether you want to focus on your products or branch out is up to you, but, above all, BE ENTERTAINING. Nothing will turn your customers away faster than a lame quiz. (For some great examples, check out these quizzes by The Oatmeal)

Quizzes can be creating using generic Form boxes (fill-in-the-blank) or dropdown menus and check boxes (multiple choice):

Quizzes

To set up email notifications for quiz completion, go to “Setup and Embed” in your main menu and follow the email alerts instructions. Most Form builder programs have this kind of functionality:

Email Notifications

3. Email List Building

The most commonly used of the Web form functions, Email List Building is critical to any online marketing campaign and huge part of integrating your email marketing with other electronic efforts. Forms used on Web Pages or Facebook Tabs can help you fortify your lists with dedicated and interested leads at virtually no cost to you.

Email Forms are simple to set up; most Form builders have a default email option that can be selected from a series of standard operations:

Email

*Email addresses can be exported in notification emails (example above) to the address of your choice. Automatic list integration varies between Email Service Providers. For specific upload protocols, please consult your current Email Service Provider.

2. Remote Login

Want to give your customers easier access to their accounts? Just like any regular login page, Web Forms can be programmed to accept login information and remotely connect your customers to your product. This is great for eliminating extra steps in the login process and giving users more options when using your services.

To set up a remote login, search your advanced options for Username and Password fields. If neither are available directly, they can usually be fashioned through the individual boxes’ “Properties” sections:

Passwords

1. Contests

One of the best uses of Web Forms is coordinating and supplementing contests. Not only can Forms be used to integrate all of the functions above into one campaign structure, unique notification tools allow you to take those results and develop a legitimate, secure method for contest verification.

In addition to the standard options described above, Social Page Builder’s Form Builder also integrates an upload function which can be used to drive a submissions-based contest. Such submissions could then later be used to promote your brand (depending on contest terms):

Upload

Once you’ve set up your content, you can secure your Contest by creating strict parameters on multiple submissions (under “Preferences”) or inserting a Captcha (Under “Tools”):

Strict Submissions

Captcha

Lastly…

Make sure to include a “Submit” function with every Form you create. Most builders won’t let you publish a form without one, but it’s a critical last step:

Submit

Like this post? Then check out some of our other How-Tos: 7 Habits of Highly Effective Email Campaigns and How to Make a Great Custom Cover Photo. to get more updates like this one, be sure to Like Us on Facebook and Follow Us on Twitter.

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