4 More Social Media Statistics that Should Bother You

Posted by Graham Henry | Posted in Google+, Opinion, Pinterest, Social Media, Twitter | Posted on May 16, 2012


Social Media

4. You Watched 435 Youtube Videos Last Year

And that’s just an average. Evenly divided among all internet users, GLOBALLY, the number of views per person in 2011 came in at just over 434.7. What were we watching? Was it important? Probably not.

Rebecca Black

The good news about this statistic is that it teaches us exactly how widespread and influential YouTube is. More than ever, companies need to be focusing on how to best leverage their visual presence online (Facebook Timeline, Pinterest, etc.), and YouTube is a great place to continue that expansion.

3. 5% of Tweeters Produce 75% of the Content

Some of you probably don’t find this that surprising. It seems like people who use Twitter are often split between rarely posting updates and spewing tweets like some sort of greasy, bit.ly-crusted faucet. If you follow anyone like that, you know what I mean, and that overflow of information can often be counterproductive when looking for useful or relevant material.

Confused Bird

Why is this such an issue? Because Twitter encourages it. The more a person posts, the more exposure they get, and, as long as they keep the content varied and original, they get distributed through retweets and similar posts. Basically, it’s a numbers game, with over-tweeters betting that their visibility will make up for how annoying they are. On the plus side, the need for fresh topics does keep things at least a little interesting, and there are always more than one way to connect with someone online…

2. Pinterest Shrunk by 10% Last Month

For those of you with active Pinterest accounts, this stat should come as no surprise. Posting has slowed dramatically since the site’s initial hype in March, and many casual users have stopped visiting all together. It’s not hard to see why it’s happening; pinning is fun when you first start and have a lot of fresh ideas, but generating new content can become a chore once those ideas are used up. For example, I’m a huge fan of craft brewing, and most of my personal page is dedicated to posting about beers that I’m trying. Early on, I was able to draw from my experiences and easily come up with drafts and images that fit the Pinterest style. However, after only a few weeks, I had basically run out of old ideas and my posts became dependant on new material. At an average of one new beer a week, posts on my Board slowed to a crawl, and traffic responded likewise. Once that happened, the value of posting wasn’t worth the time and effort it took to generate the content.

No More Drinking

Since March, Pinterest has lost over 150,000 active users. This isn’t great news, but the lasting impact may be better than people expect. Pinterest is a fad, but a very functional and useful one. Their meteoric rise in popularity was bound to result in fading interest down the road. All we can do now is wait and see if they’ll be able to hold their fans’ attention over the summer.

1. Britney Spears Runs Google +

Britney Spears is, by a wide margin, the most popular person on Google+. Why? I have no idea. What does it mean? It means that now, more than ever, I want nothing to do with that social media trainwreck.

Britney Spears

Looking for more disturbing facts? Check out the original.

Pinterest to Spread Content

Posted by Justin Rondeau | Posted in Advice, Pinterest, Social Media | Posted on Jan 19, 2012


Sharing Rich Content via Pinterest can help build your Brand on Social Media

English: Red Pinterest logo

I recently got an invitation to try out Pinterest, a social image and video sharing website. The basic layout of the site is you create an account and it syncs with Facebook to find your Friends who are using Pinterest and then combines a mix bag of social features from Twitter and Facebook including likes, ‘repins’, and comments. All of the content you post can be arranged on different ‘boards’ that the user can name.

At first I looked at Pinterest as a fun way to waste time and show off your creativity. However, whenever I use a new social platform I throw on my ‘marketing’ lens and often think of the possible opportunities. After using Pininterst for a little while I realized it is an amazing tool for sharing rich content that is highly segmented. Though Pinterest is largely social content aggregation for individuals, there could be some major benefits for companies who are trying to syndicate their content.

Personally I think retailers could do a killing on Pinterest, they can show off their products and get other people involved in conversations surrounding their products. Upon signing into Pinterest you choose different categories that interest you. Now content that you want to interact with is landing on your main page. A retailer could set up a virtual gallery on Pinterest, while encouraging a transparent discussion of their wares.

The opportunities on Pinterest extend past retailers. Any B2C industry could find a way to utilize this type of viral sharing.

I have said time and time again that you need to create original content that is shareable. This is much easier said than done, but having images and videos makes your brand incredibly shareable. The sheer amount of information that comes up on my page is staggering, but is far less intimidating than a wall of text I see when I log into Tweetdeck in the morning. Images and videos are easy to look at, and when I log in to Pinterest I see a grouping of videos and pictures that are relevant to me.